The Biebs is growing up. His new music video ‘Boyfriend’ debuted at number 2 on the Billboard Hot 100, and it already has over 2 million views on YouTube! It’s quite obvious Justin is starting to transition from teen heartthrob to serious artist.
The video opens with Bieber whispering the opening lines of the song to a girl and then the song begins again when Bieber drives into a parking lot. The video mainly consists of Justin singing in the parking lot and then serenading a girl who strongly resembles real-life girlfriend, Selena Gomez. The video is edgier than his others, and it makes sense. He’s getting older and so are his fans, so it makes sense that his music should be changing too. However, the music video isn’t too sexy that it’ll alienate younger Beliebers.
The video may even attract new fans. The director (Director X) set it up in a way that matched the mood of the song. Justin plays the part of a love-stricken teen well. It’s more R&B than his other songs which brings in a whole new group of people. It makes Bieber a more well-rounded artist and shows how versatile he can be.
Even though the song isn’t lyrical genius, it has a catchy tune that you’ll hum for days. Justin seems to be taking the same route as another superstar with the same name: Justin Timberlake, as many critics have pointed out. Timberlake left NSYNC to begin his solo career and he also had to make the transition into more adult music. The first single Timberlake released after he left the pop group was ‘Like I Love You’ and there’s a part in that music video, towards the beginning, where Timberlake is trying to seduce a girl in the parking lot which is similar to the ‘Boyfriend’ video where Bieber does the same.
So, it does seem like Bieber is following in Timberlake’s footsteps, which is ironic considering the fact Timberlake was fighting with Usher to try and sign Bieber to his record label.
The video wasn’t anything spectacular, but we can all agree ‘Boyfriend’ marks an impressive beginning for Bieber to transition into more mature music.
Tell ME: What did you think of ‘Boyfriend’?