Ashlyee4Nike Infographic

I'm sitting watching TV with my auntie and we see a Gatorade ad with Ryan Lochte. Fun to look at? Yes. Inspiring? Yes. But everyone knows you basically have to put an asterisk by his face with the caveat, "Results will vary/Dream on."

“I have a story,” I thought, “I'm kind of cool... I want a Nike endorsement.” My game: Hollywood Assistant/Teen Media Entrepreneur, trying to stay active despite a desk holding her down. My gold medal: Staying healthy/That dress I bought 2 sizes too small for next year’s wedding season.

Who doesn't love a good hustle? Who hasn’t read articles singing the same tune: “Why Your Desk Job is Slowly Killing You,” and “Your Desk Job Makes You Fat, Sick and Dead.” There are definitely more of us than those amazing athletes we idolize. I immediately thought of Nike and the genies and geniuses at Wieden+Kennedy and knew they were the ones who could tell my our story, and help us win our "gold medal." When I did my research, I actually did encounter an asterisk—in Nike’s mission statement: "To bring inspiration and innovation to every athlete* in the world."
Its caveat: “If you have a body, you are an athlete.” Well then, Nike, game on.

 
Let's talk. Ashlyee4Nike@MyEveryzine.com